A practical process
From brief to live campaign.
You stay in control of the campaign details. Players see the same goals and conditions your team approves.
- 01
Tell us about the game
Share the game, markets, platforms, campaign goal, timing, and working budget. We review whether the audience and campaign structure are a sensible fit.
- 02
Define the player journey
Choose the actions that matter, from installation to meaningful in-game milestones. Each goal needs a plain description and a clear reward value.
- 03
Agree on the rules
Set eligibility, tracking, confirmation timing, budget limits, and reversal conditions before the campaign opens. Players see the terms that affect them.
- 04
Launch and review
Once tracking is tested, the campaign can open to eligible players. Reported starts and milestones remain visible, including pending, confirmed, and reversed outcomes.
What the brief covers
Details decided before launch.
- Eligible countries and devices
- New-player and account requirements
- Milestone descriptions and reward values
- Campaign dates and available budget
- Confirmation and reversal conditions
- Evidence needed when support reviews a case
Straight answers
What we do not promise.
We do not guarantee player volume, completion rates, or a fixed acquisition cost before a campaign has real data. Results depend on the game, audience, reward structure, tracking, and market conditions.
We report confirmed outcomes as confirmed. Pending, rejected, or reversed activity should remain clearly identified so neither side has to guess what happened.
Start with the brief